The technology behind every impression
From programmatic buying to our own ad server, our own first-party household data, and our own conversion tracking — TMH owns the full CTV advertising stack end to end.
From programmatic buying to our own ad server, our own first-party household data, and our own conversion tracking — TMH owns the full CTV advertising stack end to end.
Most CTV advertising businesses stitch together third-party tools. TMH builds and owns the technology that powers every campaign — which means tighter targeting, cleaner data, and full funnel visibility that off-the-shelf platforms can't match.
Full programmatic access to CTV inventory across the major exchanges and SSPs, with real-time bidding, automated optimization, and curated private marketplace deals built around your goals.
Our proprietary ad server gives us — and our clients — direct control over trafficking, creative rotation, frequency capping, and reporting, without relying on a third-party black box.
Our white-labelled Universal Remote Control App is used in real households every day, giving TMH a unique stream of first-party viewing and device data no other CTV platform has access to.
We resolve viewing devices down to the household using Identifiers For Advertisers (IFAs), enabling precise geo, demographic, and behavioral targeting across every screen in the home.
We embed scannable QR codes directly into CTV video creative, turning the biggest screen in the house into a direct path to the phone in a viewer's hand.
Full-funnel tracking from impression through QR scan, click-to-call, or click-to-visit, all the way to on-site conversion — reported back in one place.
TMH's white-labelled Universal Remote Control App works on any TV or entertainment device, and is used by real households across North America. That gives us a direct, first-party data relationship with the viewer — long after cookies and device IDs stop being reliable for CTV.
TMH determines which user segments are most likely to see and scan a QR code or visit a URL, then embeds an AI-optimized QR code directly into the video creative. Every scan, click-to-call, and click-to-visit is tracked back through the funnel, giving advertisers true CTV attribution.
Using Identifiers For Advertisers (IFAs), TMH resolves the devices inside a household and builds accurate, addressable targeting on top of them — by geography, demographics, and behavior — so your media isn't wasted on the wrong living room.