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Sustainability at TMH Tech

Our commitments to forest conservation, carbon reduction, and a more efficient, lower-impact digital advertising supply chain.

Policy 01

TMH Technology Marketing Ltd Sustainability Policy

Effective Date: January 2026

TMH Technology Marketing Ltd (TMH Tech) is committed to reducing the environmental impact of our business and the digital advertising ecosystem in which we operate.

As a digital advertising and connected television technology company, our sustainability efforts focus on three primary areas: reducing unnecessary digital advertising activity, supporting carbon reduction and conservation initiatives, and maintaining environmentally responsible business practices.

1. Sustainable Digital Advertising

TMH Tech works to improve the efficiency of digital advertising transactions by:

  • Prioritizing direct and efficient supply paths where practical.
  • Reducing unnecessary intermediaries and duplicative supply paths.
  • Monitoring and optimizing programmatic bid requests and traffic.
  • Applying inventory-quality and traffic-quality controls to reduce wasted advertising activity.
  • Working with demand and supply partners to improve transaction efficiency.
  • Encouraging efficient digital creative and video asset delivery.
  • Evaluating technology and infrastructure providers based on their sustainability practices where practical.

These practices align with sustainability guidance developed by the IAB Tech Lab for reducing waste and carbon impact within the programmatic advertising supply chain.

2. Carbon Reduction & Conservation

TMH Tech intends to make contributions toward environmental conservation and carbon-reduction initiatives.

Our long-term conservation objective is to support the protection of forested land from deforestation. As the company grows, TMH Tech intends to evaluate opportunities to directly acquire, fund the acquisition of, or otherwise support the permanent conservation of forested land.

Until direct land conservation becomes practical, TMH Tech may support qualified conservation, reforestation and carbon-reduction organizations and projects.

TMH Tech will maintain documentation of applicable contributions and conservation activities.

3. Responsible Business Operations

TMH Tech operates primarily as a digital business and seeks to minimize unnecessary environmental impact through:

  • Primarily paperless business operations.
  • Digital documentation and electronic communications.
  • Remote collaboration where practical to reduce unnecessary business travel.
  • Responsible use and disposal of electronic equipment.
  • Preference for service providers and technology partners demonstrating responsible environmental practices where practical.

4. Continuous Improvement

TMH Tech will periodically review its sustainability practices and identify opportunities to improve environmental performance.

As measurement standards for the digital advertising industry continue to develop, TMH Tech intends to evaluate additional methods for measuring and reducing the carbon impact of its advertising technology operations.

Policy 02

TMH Technology Marketing Ltd Forest Conservation Initiative

TMH Technology Marketing Ltd (TMH Tech) recognizes that forests play an important role in carbon storage, biodiversity and ecosystem protection.

Beginning in 2026, TMH Tech will establish an environmental contribution toward forest conservation, reforestation and/or carbon-reduction initiatives.

Long-Term Conservation Goal

TMH Tech's long-term goal is to move beyond environmental contributions and support the permanent protection of forested land.

As the company grows, TMH Tech intends to evaluate opportunities to:

  • Acquire forested land for conservation purposes;
  • Contribute funding toward the acquisition of forested land by qualified conservation organizations;
  • Support conservation easements or other mechanisms that provide long-term protection from development or deforestation; and
  • Support credible reforestation and forest-protection projects.

The objective is to help preserve existing forests and their associated carbon-storage capacity rather than relying exclusively on tree planting after forest loss has occurred.

Annual Commitment

Each year, TMH Tech will establish an environmental contribution based on the company's size and financial capacity.

The contribution may be directed toward:

  • Forest conservation;
  • Reforestation;
  • Land conservation;
  • Habitat protection; or
  • Verified carbon-reduction projects.

TMH Tech will retain documentation of contributions and supported projects for use in sustainability reporting and procurement submissions.

Future Expansion

As TMH Tech's business develops, the company will evaluate establishing a dedicated conservation fund with the long-term objective of supporting the permanent protection of forested land.

TMH Tech's goal is to create a measurable, long-term environmental benefit rather than simply making one-time environmental donations.
Policy 03

TMH Technology Marketing Ltd Sustainable Advertising Practices

TMH Technology Marketing Ltd (TMH Tech) recognizes that digital advertising requires computing resources, data processing, network traffic and infrastructure across multiple participants in the advertising supply chain.

TMH Tech therefore incorporates efficiency considerations into its programmatic advertising operations.

Supply Path Efficiency

TMH Tech seeks to:

  • Favor direct and efficient publisher/app relationships where commercially practical.
  • Reduce unnecessary reseller and intermediary hops.
  • Evaluate duplicate supply paths.
  • Use curated supply and PMP relationships where appropriate.
  • Review supply partners for traffic quality and transaction efficiency.

Programmatic Efficiency

TMH Tech seeks to:

  • Reduce unnecessary bid-request volume where technically and commercially practical.
  • Avoid duplicative bidding opportunities where they provide limited incremental value.
  • Optimize request multipliers and traffic volumes.
  • Monitor supply quality and remove inefficient sources.
  • Use appropriate traffic controls and filtering to reduce wasted processing.

Creative & Video Efficiency

TMH Tech encourages efficient digital creative delivery by:

  • Using appropriately sized video assets.
  • Avoiding unnecessarily large creative files.
  • Reviewing creative specifications for efficient delivery.
  • Working with advertisers and creative partners to optimize video assets where practical.

Technology & Infrastructure

Where practical, TMH Tech will consider the environmental practices of technology, cloud, hosting and advertising technology providers when evaluating vendors and partners.

Measurement & Improvement

TMH Tech will periodically review its advertising technology operations to identify opportunities to reduce unnecessary processing, data transfer and supply-chain complexity.

These practices are informed in part by sustainability guidance developed by the IAB Tech Lab for the programmatic advertising ecosystem.

Questions about our sustainability commitments?

We're happy to share more detail on our conservation, carbon-reduction, and responsible advertising practices.